Master Tourisme, parcours Gestion des unités d'hébergements et séjours touristiques (GUEST) at La Rochelle Université

Management master's specialised in tourism, building technical, managerial and operational skills: market studies, pricing, distribution channels, web-marketing strategy, client portfolio prospecting, project management, team leadership and running an establishment. Interviews are held in French and English.

Faculty: Droit, Économie, Gestion  |  Department: Tourisme  |  Duration: 2 years (120 ECTS)  |  Study mode: full-time; work-study offered in year 2 only; taught in French  |  Intake: Start of the 2026-2027 academic year  |  Location: La Rochelle, Nouvelle-Aquitaine, France

What you will study

Market studies, pricing, distribution channels, web marketing, client portfolio management, project and team management and establishment management.

Career pathways

Operational manager roles in hotels and tourism in France and abroad: analyst or revenue manager, hotel manager's assistant, HR assistant, hospitality or tourism consultant, management controller, food and beverage manager, seminars and events manager, webmarketer or community manager.

Official programme page