BUT Techniques de commercialisation, parcours Business développement et management de la relation client (BDMRC) at La Rochelle Université

Three-year Bachelor Universitaire de Technologie in marketing and sales techniques, BDMRC pathway, training graduates to develop commercial activity and manage lasting customer relationships in B2C and B2B settings.

Faculty: IUT de La Rochelle  |  Department: Techniques de commercialisation  |  Duration: 3 years (BUT)  |  Study mode: full-time; apprenticeship (alternance) possible from year 2 or year 3; taught in French  |  Intake: Start of the 2026-2027 academic year  |  Location: La Rochelle, Nouvelle-Aquitaine, France

What you will study

Fundamentals of customer relationship, sales team management and practical learning projects (sector diagnosis, competitor analysis, commercial action plans); year 3 covers sales team steering, managerial practice and customer value management. Students take part in the national Masters de négociation competition.

Career pathways

Sales representative, technical sales, customer adviser, customer relations manager, sector manager, CRM manager, e-commerce account manager and sales promoter.

Official programme page