BUT Techniques de commercialisation, parcours Marketing digital, e-business et entrepreneuriat (MDEE) at La Rochelle Université

Three-year Bachelor Universitaire de Technologie in marketing and sales techniques, MDEE pathway, training in digital commercial activity: managing digital activities and developing e-business projects that can lead to launching a start-up.

Faculty: IUT de La Rochelle  |  Department: Techniques de commercialisation  |  Duration: 3 years (BUT)  |  Study mode: full-time; apprenticeship (alternance) possible in year 3; taught in French  |  Intake: Start of the 2026-2027 academic year  |  Location: La Rochelle, Nouvelle-Aquitaine, France

What you will study

User experience and ergonomics, website and e-commerce site creation, creativity and innovation management, search engine optimisation, social media strategy, business models, content strategy and web writing, logistics and supply chain, responsible digital practice, digital project development, traffic management and audience analysis.

Career pathways

Entrepreneur, e-commerce specialist, community manager, SEO specialist, web marketer, web project manager, content manager and traffic manager.

Official programme page