Business
BUT Techniques de commercialisation, parcours Business développement et management de la relation client (BDMRC)
La Rochelle Université, France
- Degree
- Bachelor's
- Next intake
- Start of the 2026-2027 academic year
Business
La Rochelle Université, France
Master's (created nationally in 1956 as CAAE) giving students from other disciplines a dual competence in management, meeting business needs in project management and in functions such as sales, marketing, human resources and finance. Dual competence is sought in growth sectors such as aeronautics, digital technology, luxury, green industries and services.
Faculty: Droit, Économie, Gestion | Department: Management (IAE) | Duration: 2 years (120 ECTS) | Study mode: full-time; work-study offered in year 2 only (2 to 3 weeks a month in company); taught in French | Intake: Start of the 2026-2027 academic year | Location: La Rochelle, Nouvelle-Aquitaine, France
Management training acquired at the IAE: sales, marketing, human resources, finance and project management.
Deputy manager in SMEs, key account manager, sales engineer, branch manager in banking, industrial sales manager, profit-centre manager and quality manager.
M1: Bac+3 or equivalent consistent with the curriculum; M2: Bac+4 or equivalent. First-year entry is not possible for holders of a management licence or equivalent. Selection on file; Score-IAE Message not required. Alternance only in year 2 (professionalisation contract).
Domestic applicants: EUR 255 a year (2026-2027). National registration fee set by the ministry (droits de scolarité), 2026-2027; CVEC (105 EUR) not included. Rate for EU/EEA and other non-differentiated students; scholarship holders exempt. Source
International applicants: EUR 3,950 a year (2026-2027). Differentiated fee for extra-EU students (2026-2027); CVEC (105 EUR) not included. Source
Intake: Start of the 2026-2027 academic year
Duration: 2 years (120 ECTS)
Apply through the official page: https://www.monmaster.gouv.fr
Business
La Rochelle Université, France
Business
La Rochelle Université, France
Business
La Rochelle Université, France
Business
La Rochelle Université, France
Business
La Rochelle Université, France
Business
La Rochelle Université, France
Business
La Rochelle Université, France
Business
La Rochelle Université, France
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