Master Marketing, vente, parcours Marketing digital at La Rochelle Université

Master's giving solid knowledge in management, marketing and digital marketing: market analysis, adapting strategy to consumer needs, search engine optimisation, mobile marketing, social media, traffic acquisition, audience measurement and visual and editorial creation.

Faculty: Droit, Économie, Gestion  |  Department: Marketing (IAE)  |  Duration: 2 years (120 ECTS)  |  Study mode: full-time; work-study offered in year 2 only (2 to 3 weeks a month in company, full immersion from April); taught in French  |  Intake: Start of the 2026-2027 academic year  |  Location: La Rochelle, Nouvelle-Aquitaine, France

What you will study

Management, marketing, digital marketing techniques (SEO, mobile marketing, social media), traffic acquisition and audience measurement, visual and editorial creation.

Career pathways

Brand manager, online product manager, digital marketing project manager, e-marketing and e-CRM consultant, content manager, media trader, product owner, digital communication manager, social data analyst, social media manager and traffic manager.

Official programme page