Master Marketing, Vente, parcours Marketing, études et offre des marques (METOMA) at Université de Haute-Alsace

Parcours of the Master Marketing et Vente at UHA Business School in Colmar, listed in the national register of professional certifications, training product managers, brand managers, marketing communication officers and market-research officers. It stresses market studies, brand marketing and communication strategy, e-marketing and offer management, with 12 places.

Faculty: UHA Business School  |  Duration: 2 years (4 semesters, 120 ECTS)  |  Study mode: full-time or work-study (apprenticeship in M1 and M2); several M2 marketing courses in English  |  Location: Mulhouse, Grand Est, France

What you will study

Branding and brand communication, influence marketing, market-study design, quantitative and qualitative data analysis, offer marketing, design thinking, packaging, marketing of arts and culture, luxury and food products, web marketing and social analytics, graphic creation and video scripting. M1 is a common core with the other marketing parcours; METOMA specialisation mainly takes place in M2 with a six-month internship in France or abroad for initial-training students.

Career pathways

Product manager, brand manager, category manager, marketing study officer, marketing communication officer, digital marketing project manager, with later access to marketing management; possible doctorate in marketing.

Official programme page