Université de Haute-Alsace campus

Business

Diplôme d'université (DU) Études marketing et recherche at Université de Haute-Alsace

Université de Haute-Alsace, France

Programme overview

One-year university diploma at UHA Business School for marketing professionals who want to improve their marketing-research skills or prepare a doctorate in management sciences (marketing).

Faculty: UHA Business School  |  Duration: 1 year  |  Study mode: Taught in French  |  Location: Mulhouse, Grand Est, France

What you will study

About 120 hours of courses, two-thirds in the first semester and some possible remotely; the second semester is mainly devoted to the student's research project and dissertation. Covers quantitative and qualitative marketing research methodologies and building an academic literature review.

Career pathways

Mainly continuation to a doctorate in management sciences (marketing) at UHA within the Augustin Cournot doctoral school and the CREGO laboratory.

Official programme page

Application information

Entry requirements

Pre-selection on file, followed by an interview if needed; criteria are academic quality, coherence of the career plan, quality of the research project and access to a research field. Applicants must hold a master 2 in economics, management, psychology, sociology, communication sciences or equivalent and have at least three years of professional experience at executive level.

Duration: 1 year

Apply through the official page: https://ecandidat.uha.fr/ecandidat/

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