Licence Gestion (Management), parcours Marketing at Université de Haute-Alsace

Programme overview

Three-year Licence at UHA Business School (Colmar) giving a deep understanding of business issues, management fundamentals and contemporary marketing strategy, with strong international openness. Available full-time or by apprenticeship or professionalisation contract.

Faculty: UHA Business School | Duration: 3 years (6 semesters, 180 ECTS) | Study mode: Taught in French | Location: Mulhouse, Grand Est, France

What you will study

Year 1 builds a base in organisational management, accounting, finance, data analysis and the legal environment; year 2 consolidates marketing and opens to operational marketing. Skills include market studies, strategic and operational diagnosis, marketing concepts and designing and steering marketing strategies.

Career pathways

Professional entry or continuation in the UHA Business School Master Marketing et vente (pathways including MIFER, MSDE, METOMA and international marketing with a first year at Hochschule Niederrhein).

Official programme page

Application information

Entry requirements

Entry to the first year (L1), including re-orientation, is through Parcoursup; entry to the second or third year is through the UHA eCandidat platform; non-EU applicants resident in a 'Studies in France' country apply through Campus France. Good command of French and interest in management careers; specialties in mathematics or complementary mathematics, economic and social sciences, history-geography and similar are common but not exclusive.

Duration: 3 years (6 semesters, 180 ECTS)

Apply through the official page: https://www.parcoursup.fr

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