BUT Techniques de commercialisation (TC), parcours Marketing digital, e-commerce et entrepreneuriat at Université de Haute-Alsace

Three-year BUT at the IUT de Colmar training students for the digital commercial activities of organisations, with a pathway in marketing digital, e-business and entrepreneurship.

Faculty: Institut Universitaire de Technologie de Colmar  |  Duration: 3 years (6 semesters, 180 ECTS)  |  Study mode: Taught in French  |  Location: Mulhouse, Grand Est, France

What you will study

Five competences: three common (marketing, selling, commercial communication) and two specific (developing an e-business project and managing a digital activity). 1,800 hours of teaching, 600 hours of projects and 22 to 26 weeks of placements; semesters abroad at partner universities in Berlin, Lörrach, Chicoutimi, Coimbra and the Czech Republic.

Career pathways

Digital marketing and e-business professions such as digital communication officer; further study in master's programmes (business and management schools, IAE, universities), including the UHA Master Marketing et Vente.

Official programme page