Université de Haute-Alsace campus

Business

BUT Techniques de commercialisation (TC), parcours Business développement et management de la relation client at Université de Haute-Alsace

Université de Haute-Alsace, France

Programme overview

Three-year BUT at the IUT de Colmar training students to develop commercial activity and build lasting customer relationships, with sector specialisations such as property, industrial markets, banking and IT. Work-study from the first year.

Faculty: Institut Universitaire de Technologie de Colmar  |  Duration: 3 years (6 semesters, 180 ECTS)  |  Study mode: Taught in French  |  Location: Mulhouse, Grand Est, France

What you will study

Common competences (marketing, selling, commercial communication) plus managing the customer relationship and contributing to marketing and commercial strategy. 1,800 hours of teaching, 600 hours of projects and 22 to 26 weeks of placements for full-time students; alternation between IUT and company missions from year 1 in the work-study route.

Career pathways

Business development and customer-relationship management roles; further study in master's programmes, including the UHA Master Marketing et Vente.

Official programme page

Application information

Entry requirements

Selective admission. Entry to the first year is through Parcoursup; entry to the second or third year is through the UHA eCandidat platform. Open to general and technological baccalauréat holders who present a good file.

Duration: 3 years (6 semesters, 180 ECTS)

Apply through the official page: https://www.parcoursup.fr

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