Master Marketing, Vente, parcours Marketing et ingénierie de la franchise et des entreprises en réseau (MIFER) at Université de Haute-Alsace

Specialisation of the Master Marketing et Vente (since 2005) at UHA Business School in Colmar, training managers able to design, run and develop franchise, master franchise, cooperative and independent-entrepreneur networks nationally and internationally. 20 places; the course alternates academic teaching with company missions and students help organise the Franchise Days in Colmar and take part in Franchise Expo Paris.

Faculty: UHA Business School  |  Duration: 2 years (4 semesters, 120 ECTS)  |  Study mode: full-time, apprenticeship or professionalisation contract (taught in French)  |  Location: Mulhouse, Grand Est, France

What you will study

Distribution-channel issues treated from strategic, marketing, organisational, financial and legal angles: development systems, network business models, territorial development simulation, know-how transmission and control tools, contractual framework, and managing networks of independent entrepreneurs.

Career pathways

Network designer, network developer, network animator, management or franchise-engineering consultant, franchise manager (banks, accounting firms, insurance).

Official programme page