Master Marketing, Vente, parcours Ingénieur d'affaires et stratégies durables (IASD) at Université de Haute-Alsace

Master at UHA Business School in Colmar training managers able to design and lead complex business strategies integrating sustainability, innovation, internationalisation and digital transformation, with advanced skills in marketing strategy, B2B negotiation, project engineering and CSR. 15 places; an option on business strategies in the textile sector is offered, and M2 includes a six-month internship in France or abroad.

Faculty: UHA Business School  |  Duration: 2 years (4 semesters, 120 ECTS)  |  Study mode: full-time or work-study (apprenticeship in M1 and M2); some M2 courses in English  |  Location: Mulhouse, Grand Est, France

What you will study

Cross-cutting management (business plan, distribution strategy, communication, information systems), advanced marketing (digital, sustainable, strategic, international, studies, consumer behaviour) and specialist courses on business strategy (market analysis, strategic diagnosis, positioning, negotiation, financial analysis).

Career pathways

Business engineer or senior business developer, key account manager, complex commercial project manager, CSR or sustainability consultant, strategic marketing manager, customer success manager (B2B); possible doctorate in marketing.

Official programme page