Université de Haute-Alsace campus

Business

Licence Gestion, parcours Marketing international (Franco-German double degree) at Université de Haute-Alsace

Université de Haute-Alsace, France

Programme overview

Three-year Licence at UHA Business School teaching marketing, relationship marketing, market analysis and distribution in a Franco-German setting. Students spend the first two years at Hochschule Niederrhein in Mönchengladbach and the third at the Faculty of Marketing and Agrosciences in Colmar. Intake is 13 students in France and 13 in Germany.

Faculty: UHA Business School  |  Duration: 3 years (6 semesters, 180 ECTS)  |  Study mode: Taught in French and German  |  Location: Mulhouse, Grand Est, France

What you will study

Fundamentals in marketing, relationship marketing, market analysis and distribution, with linguistic and intercultural skills.

Career pathways

Brand or product manager, export zone manager, business development officer and project manager; best continued in the Master Marketing international.

Official programme page

Application information

Entry requirements

Entry to the first year (L1), including re-orientation, is through Parcoursup; entry to the second or third year is through the UHA eCandidat platform; non-EU applicants resident in a 'Studies in France' country apply through Campus France. A minimum B2 level in German must be demonstrated; after file review applicants may be interviewed.

Duration: 3 years (6 semesters, 180 ECTS)

Apply through the official page: https://www.parcoursup.fr

Explore more study programmes

View all study programmes →

Ready to start your study abroad journey?

Book a free consultation with our expert counsellors and take the first step towards your dream university.

Copyrights © 2026 StudyMapped. All rights reserved.