MSc Marketing at Birmingham City University

Do you want to study a Master’s in Marketing in Birmingham? It will expose you to the fundamental skills and attributes you need to become a successful marketer. You will learn how to negotiate the challenges and issues that businesses and third-sector organisations face, in marketing their products, services and experiences.

Faculty: Faculty of Business, Law and Social Sciences  |  Department: Marketing, Business and Management  |  Duration: 1 year full-time; 18 months (Professional Placement) full-time  |  Study mode: full-time (optional professional placement)  |  Intake: September 2027  |  Location: Birmingham, England, United Kingdom

What you will study

You will learn about the fundamental principles of marketing management within a global context. This will cover fundamental principles such as value proposition, focussing on the consumer and their behaviour. The increasingly sophisticated nature of contemporary advertising will segue into digital marketing and AI, combining creativity with digital analytics to produce rounded marketers, complete with the skill base required by contemporary employers and agencies. Modules include Global Marketing Management, Consumer Behaviour, Dynamics and Experience, Contemporary Advertising, Strategic Brand and Communications Management, Digital Marketing and AI, Sustainability and Ethical Marketing, Business and Management Research Project, Professional Placement.

Career pathways

The MSc Marketing has been designed to meet the needs of the marketing industry, providing you with the practical skills and aptitudes to make an immediate impact and long-term difference in the marketing field. The course aims to prepare you for employment or self-employment in a variety of settings — including business, third-sector and government.

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