BA (Hons) Fashion Business and Promotion at Birmingham City University

Programme overview

Welcome to the BA Fashion Business and Promotion course, this course opens doors to a multitude of roles in the fashion industry. Explore Marketing, Buying, Public Relations, Trend Forecasting, Event Experience and much more. Get ready to dive deep into the world of fashion - your gateway to a world of endless possibilities in the fashion industry.

Faculty: Faculty of Arts, Design and Media | Department: Fashion and Textiles, Business and Management | Duration: 3 years full-time | Study mode: full-time (optional professional placement) | Intake: September 2027 | Location: Birmingham, England, United Kingdom

What you will study

Build your knowledge on how fashion industry roles work together, and grow your awareness of commercial, consumer and competitive. Gain commercial awareness through a series of live industry projects, industrial placements, key guest speakers and opportunities for competitions. Develop your understanding of key business knowledge and language, build confidence for delivering presentations, teamwork, writing reports and learn skills in creating both paper and digital visual work with the aid of industry CAD packages. Modules include Creative Industries: Connections, Fashion Business Context, Fashion Activism: A Catalyst for Change, Buying & Merchandising for the Future, Global Fashion Spaces: Experiential Retail, Creative Industries: Industry Futures, Marketing Strategies, Experience Economy.

Career pathways

Employability and being ready for the world of work is very important to us and the course offers a range of modules that will develop relevant industry skills. To produce industry-ready graduates, who can creatively contribute to fashion and its related industries in local, UK or global markets.

Official programme page

Application information

Entry requirements

112-72 UCAS Tariff points. A Level: 112-72 UCAS Tariff points / BBC-CDE (or equivalent). AS Level: Must be in a different subject to A Levels. A maximum of four subjects will be considered. International Baccalaureate Diploma: Obtain 28-24 points overall. English language: IELTS 6.0 overall with no less than 5.5 in each band.

Domestic applicants: GBP 10,050 a year (2027/28). full-time, 3 years; annual tuition for the first year of study Source

International applicants: GBP 19,220 a year (2027/28). full-time, 3 years; annual tuition for the first year of study Source

Intake: September 2027

Duration: 3 years full-time

Apply through the official page: https://www.ucas.com/explore/courses/4fb90eaf-caff-d39e-59d5-d774db62f5e1/course?studyYear=2027

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