BA (Hons) International Marketing (Top-up) at Birmingham City University

Want to top up your marketing degree in Birmingham? Our International Marketing Top-Up course gives you the chance to broaden your knowledge of marketing within the global business environment. This degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing.

Faculty: Faculty of Business, Law and Social Sciences  |  Department: Business and Management  |  Duration: 1 year full-time  |  Study mode: full-time  |  Intake: September 2027  |  Location: Birmingham, England, United Kingdom

What you will study

You’ll be put into a range of exciting and innovative scenarios, strengthening your expertise and learning from different cultures and experiences. During this top-up year, you will take a range of advanced modules that look at current marketing methods and contemporary business issues, such as International Business, Marketing Strategy and Planning and Sustainable Marketing. Hands-on learning will go alongside more conventional teaching methods like lectures and seminars. Modules include Marketing Strategy and Leadership, One Planet Business, Digital Analytics for Marketing, Contemporary Advertising, Cross Cultural Consumer Behaviour, International Business.

Career pathways

This course allows you to tailor your study around the job role and the career you want. By teaching you to apply what you learn to real business scenarios, you can walk into employment, having already dealt with many situations you find in the working world.

Official programme page