BA (Hons) Digital Marketing at Birmingham City University

This BA (Hons) Digital Marketing degree is a two-year fast-track course that immerses you in creative, real-world, professional advertising and marketing strategy. It’s a powerful mix where you’ll be working with creative professionals to learn key skills in the fast-paced design industries.

Faculty: Faculty of Business, Law and Social Sciences  |  Department: Marketing, Art and Design  |  Duration: 2 years full-time  |  Study mode: full-time  |  Intake: September 2027  |  Location: Birmingham, England, United Kingdom

What you will study

You'll be based at the City Centre Campus where you will engage in practical creative workshops, digital media production, lectures and assignments with your peers, tutors and industry mentors. Teaching takes place in modern production studios based in Birmingham City Centre where you'll be provided with studio space to complete projects and access to the software you'll need for the duration of the course. As you progress through the course you will build a knowledgeable skillset that gives you proficiency and creative know-how across disciplines and specialist expertise. Modules include Digital Marketing Primer, Audiences and Brand Development, Research Methodologies, Planning and Strategy, Collaborative Practice – Developing and Pitching, Collaborative Practice – Production, Contemporary Market Research Methods, Methodologies for Digital Marketing Campaigns.

Career pathways

Workplace simulations and industry standard projects are key pillars in the course content. In addition you’ll be working closely with professional practitioners, top agencies and prestigious clients to develop and deliver your assignments.

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