BA (Hons) Business with Marketing at Birmingham City University

0:000 Studying business at BCU is all about innovation, modernity, and real world impact. Our courses give you the skills, knowledge, and experience to thrive in today's fast-paced business world. 0:1616 Entrepreneurship and artificial intelligence.

Faculty: Faculty of Business, Law and Social Sciences  |  Department: Business and Management  |  Duration: 3 years full-time; 6 years part-time  |  Study mode: full-time/part-time (optional professional placement)  |  Intake: September 2027  |  Location: Birmingham, England, United Kingdom

What you will study

The course gives you a solid grounding in the fundamentals of both business and marketing disciplines while also allowing you to choose areas you wish to specialise in through a series of optional modules. Some of the areas covered include the development and operation of business markets, business strategy and analytics, marketing principles, financial management, consumer behaviour and leadership. You will learn about the impact and importance of both business and marketing while also gaining a digital passport of certificates and accreditations that are highly valued across all industries. Modules include Fundamentals of Business, Marketing Principles and Practice, Introduction to Data Analytics and AI, Entrepreneurial Thinking, Digital Marketing Principles, Finance for Managers, Data Analytics and AI in Practice, Contemporary Global Management.

Career pathways

Throughout the programme, you will receive assistance for your own development through co-curriculum activities including dedicated Employability Challenge Weeks and extended induction and transition programmes.

Official programme page