MSc Management and Marketing at Birmingham City University

Programme overview

Our MSc Management and Marketing course teaches you the fundamental skills and attributes you need to become a successful manager and marketer. You will learn how to negotiate the challenges and issues that international businesses face, as well as having the option to learn how to become adept at marketing. You will experience working in internationally diverse, team-based projects, collaborating to deliver professional reports and presentations as part of module assessments.

Faculty: Faculty of Business, Law and Social Sciences | Department: Marketing, Business and Management | Duration: 1 year full-time; 18 months (Professional Placement) full-time | Study mode: full-time (optional professional placement) | Intake: September 2027 | Location: Birmingham, England, United Kingdom

What you will study

You will learn about the fundamental principles of business within a global context, principles that cover finance, operations, marketing and people management. This will enable you to develop key skills in leadership, managerial decision making and problem solving. In the second stage of your course, you will begin to develop your chosen specialist expertise. Modules include Managerial Finance, The Integrated Business, Leadership Development, International Strategic Management, Business and Management Research Project, Strategic Brand and Communications Management, Digital Marketing Strategy, Professional Placement.

Career pathways

Take part in a funded company visit to a leading company, such as Jaguar Land Rover, one of the most successful and lucrative businesses in the world. Choose to deliver a work-based study project or consultancy project in the final stage of the course using a current employer or a client you find yourself.

Official programme page

Application information

Entry requirements

For entry to stage one, applicants are normally expected to have one of the following: A minimum of a 2:2 honours degree, or equivalent. An equivalent graduate level qualification from an overseas university or equivalent institution (minimum 2:2). A Pre-Master's programme approved by Birmingham City University. A Pre-Master's programme with a minimum of 55% average. For entry to stage two, applicants are normally expected to have: A Postgraduate Certificate (level 7 or equivalent, minimum value of 60 credits) in a business subject aligned with the chosen pathway (international business, finance, marketing or entrepreneurship). Candidates will be required to submit an extended application to evidence how their Postgraduate Certificate meets the programme learning outcomes at the equivalent stage. For entry to stage three, applicants are normally expected to have: A Postgraduate Diploma (level 7 or equivalent, minimum value of 120 credits) in a business subject aligned with the chosen pathway (international business, finance, marketing or entrepreneurship).

Domestic applicants: GBP 11,590 a year (2027/28). full-time, 1 year; annual tuition for the first year of study Source

International applicants: GBP 19,630 a year (2027/28). full-time, 1 year; annual tuition for the first year of study Source

Intake: September 2027

Duration: 1 year full-time; 18 months (Professional Placement) full-time

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