MA Public Relations at Birmingham City University

Find out more and apply now Public Relations shapes our world. Organisations use PR to get noticed, to change opinions, and pass on vital information that helps us to make decisions about health, education and welfare. PR is a fast-growing discipline, employing 83,000 people in a £13bn industry offering a wide range of job opportunities.

Faculty: Faculty of Arts, Design and Media  |  Department: Media and Journalism  |  Duration: 1 year full-time; 18 months (including Professional Placement) full-time  |  Study mode: full-time (optional professional placement)  |  Intake: September 2027  |  Location: Birmingham, England, United Kingdom

What you will study

The MA Public Relations course teaches you how to construct effective PR and social media campaigns, combining theory with the practical skills needed to communicate persuasively on behalf of businesses, brands, charities, public bodies and communities. It is about reputation, influence, engagement and content creation. The course brings together theory and practice, combining real intellectual challenge with a sharp focus on real-world events and firmly grounded in extensive industry links. Modules include PR Theory and Context, Collaborative Practice, Storytelling Techniques, Reputation, Influence, and Crisis Management, Research in Practice, Strategic Communication: Planning and Delivery, Major Project.

Career pathways

There are many opportunities for PR students at Birmingham to build strong links with the professional community in the region and worldwide. PR programmes taught at this university are supported by a wide range of practitioners who provide case studies, live projects and placement opportunities.

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