MA Luxury Brand Management at Birmingham City University

This course addresses the unique challenges and opportunities of the luxury sector, making it ideal for students aspiring to build careers with premium, high-end, and luxury brands. We empower you to become a confident leader and innovative thinker, teaching you how to position brands in the market. You’ll learn how luxury brands are managed globally, with insights from both producer and consumer perspectives.

Faculty: Faculty of Arts, Design and Media  |  Department: Fashion and Textiles, Art and Design  |  Duration: 1 year full-time; 18 months (including Professional Placement) full-time  |  Study mode: full-time (optional professional placement)  |  Intake: September 2027  |  Location: Birmingham, England, United Kingdom

What you will study

Our MA Luxury Brand Management course offers an immersive, hands-on learning experience tailored to the challenges of the luxury sector. Through a blend of lectures, seminars, workshops, and real-world case studies, you’ll develop strategic and tactical management skills, critically analysing and applying management theories in practical settings. Our course structure supports your development in the luxury industry, with pre- and post-class activities and workshops forming a robust foundation for in-class learning. Modules include Responsible, Ethical and Sustainable Development, Analysis and Planning for Management, Advanced Research Skills, Marketing and PR in the Luxury Sectors, Luxury Brand Management, Luxury Culture and Lifestyles, Research and Professional Skills, Major Project: Luxury Brand Management.

Career pathways

Employability and key transferable skills are embedded within the course ethos to maximise your capabilities and understanding of potential career opportunities. Many modules require group projects in the field to build first-hand knowledge of the Luxury Industry.

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