BA (Hons) Sport Business Management at Birmingham City University

0:000 Studying business at BCU is all about innovation, modernity, and real world impact. Our courses give you the skills, knowledge, and experience to thrive in today's fast-paced business world. 0:1616 Entrepreneurship and artificial intelligence.

Faculty: Faculty of Business, Law and Social Sciences  |  Department: Business and Management  |  Duration: 3 years full-time; 6 years part-time  |  Study mode: full-time/part-time (optional professional placement)  |  Intake: September 2027  |  Location: Birmingham, England, United Kingdom

What you will study

The course has a clear focus on preparing you for a career in sport business by providing a strong understanding of media handling and sponsorship alongside care and representation of athletes. The course covers a variety of skills required to become a professional in Sport Business Management including technology and digital innovation, marketing, events, venue management, operations, player care and representation, sport tourism, sport media, and crisis and risk management. Modules include Introduction to Data Analytics and AI, Marketing Principles & Practice, Introduction to Sport Business Management, Entrepreneurial Thinking, Finance for Managers, Sport for Development, Managing Venues, Sports Media.

Career pathways

You will have opportunities to undertake live projects with real employers, and study contemporary relevant sports business issues, developing the capability to manage the complexity and uncertainty of the contemporary workplace. The Sports Business Management degree incorporates modules specifically designed to build a professional and independent approach to study which facilitates lifelong learning.

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