BA (Hons) Marketing at Birmingham City University

The success of any business lies in its ability to attract and retain its customers. Marketing, now more than ever, is absolutely vital in an evolving and increasingly competitive business environment. Marketing can identify opportunities, drive profits and enable businesses to stay relevant in a competitive and fluctuating marketplace.

Faculty: Faculty of Business, Law and Social Sciences  |  Department: Marketing  |  Duration: 3 years full-time; 6 years part-time  |  Study mode: full-time/part-time (optional professional placement)  |  Intake: September 2027  |  Location: Birmingham, England, United Kingdom

What you will study

Throughout the course, you will have the opportunity to work on live campaigns with real-world clients. This could be supporting the launch of a new product, advising on a rebrand, promoting events or giving guidance on social media optimisation. You will be assessed through authentic assessments, based on practical application of your skills and knowledge in coursework and project work rather than solely through exams. Modules include Marketing Principles and Practice, Design in Marketing, Introduction to Data Analytics and AI, Finance for Managers, Digital Marketing Principles, Entrepreneurial Thinking, Consumer Behaviour, Marketing Research and Consultancy.

Career pathways

Your programmes will provide you with specific business knowledge and skills, appropriate to graduate careers in marketing. Our specialist pathways will enable you to reflect on the dynamism and vibrancy of the business environment, enhancing your career prospects in the process.

Official programme page