BA (Hons) Marketing with Advertising and Public Relations at Birmingham City University

A brand’s external image and reputation are just as important as the product or service they provide. Our BA (Hons) Marketing with Advertising and Public Relations course gives you the practice-based skills needed to succeed as an advertising and PR specialist. You will gain not only the knowledge needed to become a capable marketer but also the personal skills and real-world experience employers desire, enabling you to make an immediate impact upon graduation.

Faculty: Faculty of Business, Law and Social Sciences  |  Department: Marketing  |  Duration: 3 years full-time; 6 years part-time  |  Study mode: full-time/part-time (optional professional placement)  |  Intake: September 2027  |  Location: Birmingham, England, United Kingdom

What you will study

This course covers the fundamentals of marketing with a specific focus on advertising and public relations. Alongside core marketing principles such as consumer behaviour, budgeting and finance, data, insights and analytics and live event experience, you’ll also gain a deeper understanding of contemporary advertising, digital enterprise, personal branding, digital analytics and public relations and reputation management. There is also a focus on crisis management, giving you all the necessary skills to be able to manage any number of PR, branding or reputational situations which may occur. Modules include Marketing Principles and Practice, Design in Marketing, Introduction to Data Analytics and AI, Finance for Managers, Digital Marketing Principles, Entrepreneurial Experience, Consumer Behaviour, Advertising and PR: Principles and Practice.

Career pathways

Your programmes will provide you with specific business knowledge and skills, appropriate to graduate careers in marketing. Our specialist pathways will enable you to reflect on the dynamism and vibrancy of the business environment, enhancing your career prospects in the process.

Official programme page