BA (Hons) Marketing at University of Gloucestershire

We immerse you in marketing with our real-world, hands-on degree. Gain strategic knowledge, understand consumer psychology, apply research through live briefs, and become a versatile professional ready to shape brand communication. The course is accredited by the Chartered Institute of Marketing (CIM).

Department: Business  |  Duration: 3 years full-time; 4 years full-time with placement year  |  Study mode: full-time, sandwich/placement year option  |  Intake: September 2027; September 2028  |  Location: Cheltenham, England, United Kingdom

What you will study

Compulsory modules. Level 4 (Year 1): The Global Business Environment, Academic, Personal and Professional Development, Live Management Enquiry Project, Marketing Principles, Social Media Channels, Consumer Behaviour and Analysis, Creative Skills for Marketers, Marketing Communications; Level 5 (Year 2): Creating and Delivering Operational Plans, Marketing Management, Digital Marketing: Fundamentals, Market Research and Analysis, International Marketing; Level 6 (final year): Sustainability and Globally Responsible Leadership, Capstone Business Project, Strategic Marketing.

Career pathways

Earning a CIM Graduate Certificate or Diploma alongside your degree provides a vital edge in the competitive job market and acts as a powerful signal of dual professional competence to future employers. Secure twelve-month commercial experiences with heavyweight brands such as Disney, Gymshark, and Mercedes Benz, bridging the gap between theory and high-level graduate employment.

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