BA (Hons) Marketing (Consumer Cultures) at University of Gloucestershire

We teach you to observe consumers by immersing you in the cultural forces shaping them. Blending real-world application with qualitative research, we equip you to understand the consumer and drive social change. Equip yourself with cutting-edge analytical methodologies, including immersive netnography.

Department: Business  |  Duration: 3 years full-time  |  Study mode: full-time  |  Intake: September 2027; September 2028  |  Location: Cheltenham, England, United Kingdom

What you will study

Compulsory modules. Level 4 (Year 1): The Global Business Environment, Academic, Personal and Professional Development, Live Management Enquiry Project, Marketing Principles, Social Media Channels, Consumer Behaviour and Analysis, Creative Skills for Marketers, Marketing Communications; Level 5 (Year 2): Luxury Brand Management, Digital Marketing: Fundamentals, Market Research and Analysis, Macromarketing, Public Relations, Persuasive Advertising and Insight, Gender, Culture and Society, Poverty, Inequality and Social Welfare; Level 6 (final year): Capstone Business Project, Strategic Marketing, Loyalty and Communications, Marketing in Society, AI and Marketing, Third Sector Marketing, Power, globalisation and social change.

Career pathways

Earning a CIM Graduate Certificate or Diploma alongside your degree provides a vital edge in the competitive job market, acting as a powerful signal of professional competence to future employers.

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