BA (Hons) Marketing (Digital Innovation) at University of Gloucestershire

We immerse you in the strategy that drives digital platforms. Built on real-world applications, gain the technical understanding and analytical experience to solve problems and shape the future of global communication. Move beyond basic content creation to rigorously investigate artificial intelligence, big data, and agile methodologies.

Department: Business  |  Duration: 3 years full-time  |  Study mode: full-time  |  Intake: September 2027; September 2028  |  Location: Cheltenham, England, United Kingdom

What you will study

Compulsory modules. Level 4 (Year 1): The Global Business Environment, Academic, Personal and Professional Development, Live Management Enquiry Project, Marketing Principles, Social Media Channels, Consumer Behaviour and Analysis, Creative Skills for Marketers, Marketing Communications; Level 5 (Year 2): Agile Methods, Luxury Brand Management, Digital Marketing: Fundamentals, Digital Marketing: Strategy, Market Research and Analysis, Marketing Innovation Management, Persuasive Advertising and Insight; Level 6 (final year): Capstone Business Project, Managing Information Systems Change, Strategic Marketing, Marketing Agency, Loyalty and Communications, Marketing in Society, AI and Marketing.

Career pathways

This advanced technical focus ensures you possess the deep analytical capabilities required to future-proof your career in a rapidly evolving digital economy. Earning a CIM Graduate Certificate or Diploma alongside your degree provides a vital edge in the competitive job market, acting as powerful proof of professional competence to future employers.

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