BA (Hons) Marketing (Advertising and Branding) at University of Gloucestershire

We immerse students in the creative strategy behind modern brands, blending real-world problem-solving and creative design. Gain the experience to be a versatile, career-ready professional. Engage with real-world creative challenges through live briefs set by major national and international brands like BT, Harley-Davidson, and Just Eat.

Department: Business  |  Duration: 3 years full-time  |  Study mode: full-time  |  Intake: September 2027; September 2028  |  Location: Cheltenham, England, United Kingdom

What you will study

Compulsory modules. Level 4 (Year 1): The Global Business Environment, Academic, Personal and Professional Development, Live Management Enquiry Project, Marketing Principles, Social Media Channels, Consumer Behaviour and Analysis, Creative Skills for Marketers, Marketing Communications; Level 5 (Year 2): Marketing Experiences, Luxury Brand Management, Digital Marketing: Fundamentals, Digital Marketing: Strategy, Market Research and Analysis, Marketing Innovation Management, Public Relations, Persuasive Advertising and Insight; Level 6 (final year): Capstone Business Project, Strategic Marketing, Marketing Agency, Campaign Planning, Marketing in Society, AI and Marketing, Business-to-Business Marketing .

Career pathways

Gain the experience to be a versatile, career-ready professional. Earning a CIM Graduate Certificate or Diploma alongside your degree provides a vital edge in the competitive job market, acting as a powerful signal of professional competence to future employers.

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