BA (Hons) Business and Marketing Management at University of Gloucestershire

Our degree combines real-world application with strategic management and marketing skills, covering finance, leadership, consumer psychology, and digital communication. Designed to develop versatile entrepreneurs and leaders. Our degree explicitly shapes the commercial leaders of the future by integrating core business operations with strategic marketing.

Department: Business  |  Duration: 3 years full-time; 4 years full-time with placement year; part-time no fixed duration  |  Study mode: full-time, part-time, sandwich/placement year option  |  Intake: September 2027; September 2028  |  Location: Cheltenham, England, United Kingdom

What you will study

Compulsory modules. Level 4 (Year 1): The Global Business Environment, Academic, Personal and Professional Development, Managing Finance, Leadership and Management in an Organisational Context, Live Management Enquiry Project, Marketing Principles, Consumer Behaviour and Analysis, Marketing Communications; Level 5 (Year 2): Accounting for Finance and Decision Makers, Creating and Delivering Operational Plans, Applied Management Skills, Marketing Management, Digital Marketing: Fundamentals, Digital Marketing: Strategy, Market Research and Analysis, International Marketing; Level 6 (final year): Management Consultancy, Capstone Business Project, Strategic Marketing, Marketing Agency, Loyalty and Communications.

Career pathways

You have the unique opportunity to build your ideas into business opportunities and evolve your career across the diverse commercial landscape. Earning a CIM Graduate Certificate or Diploma alongside your degree provides a vital edge in the competitive job market and acts as a powerful signal of dual professional competence to future employers.

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