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Diploma in Marketing Management at IMM Graduate School of Marketing (Pty) Ltd

IMM Graduate School of Marketing (Pty) Ltd, South Africa

Programme overview

The Diploma in Marketing Management is an IMM Graduate School qualification registered at NQF Level 6 (SAQA ID 79546, 360 credits) and quality assured by the CHE. It develops practical knowledge in marketing, digital marketing, sales, business management and marketing communications. It is offered online.

Duration: Full-time 3 years; part-time 4 years  |  Study mode: distance  |  Location: Parktown, Gauteng, South Africa

What you will study

Three years of core modules, from Principles of Marketing, Business Management, Digital Marketing and Financial Management in year 1, to Application modules, Sales Management and Marketing Research in year 2, and Entrepreneurship, Human Resource Management, Strategic Marketing and a Marketing Project in year 3.

Career pathways

Roles such as Sales Specialist, Marketing Coordinator, Digital Marketer, Marketing Manager, Business Communication Manager and Social Media Manager.

Official programme page

Application information

Entry requirements

National Senior Certificate with admission to diploma studies, with English Home Language at rating 3 (40-49%) or English First Additional Language at rating 4 (50-59%); or a Senior Certificate (Grade 12) without endorsement; or Recognition of Prior Learning for applicants aged 23 to 44 without a Senior Certificate/NSC.

Tuition is charged per module, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Semester 1 starts in February 2027; applications are open for the 2027 first-semester intake.

Apply through the official page: https://imm.ac.za/online-application/

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