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Bachelor of Philosophy Honours in Marketing Management at IMM Graduate School of Marketing (Pty) Ltd

IMM Graduate School of Marketing (Pty) Ltd, South Africa

Programme overview

The Bachelor of Philosophy (BPhil) Honours in Marketing Management is an IMM Graduate School qualification at NQF Level 8 (SAQA ID 79366, 140 credits), quality assured by the CHE and accredited by the CIM. It deepens marketing expertise and strategic thinking for graduates and working professionals.

Duration: Full-time minimum 1 year; part-time minimum 2 years  |  Study mode: blended  |  Location: Parktown, Gauteng, South Africa

What you will study

Modules include Advanced Brand Management, Advanced Digital Marketing, Advanced Strategic Marketing, Advanced Research: Theory, an Advanced Marketing Applications Report and an Advanced Marketing Report.

Career pathways

Graduates may register for the IMM MPhil in Marketing Management.

Official programme page

Application information

Tuition is charged per module, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Semester 1 starts in February 2027; applications are open for the 2027 first-semester intake.

Postgraduate Diploma and Honours application fee is R850 (2026 schedule); the once-off enrolment fee is R2,970.

Apply through the official page: https://imm.ac.za/online-application/

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