Bachelor of Business Administration in Marketing Management at IMM Graduate School of Marketing (Pty) Ltd

The Bachelor of Business Administration in Marketing Management is an IMM Graduate School degree registered at NQF Level 7 (SAQA ID 118283, 360 credits), quality assured by the CHE and accredited by the Chartered Institute of Marketing. It combines business management with modern marketing practice. It is offered face-to-face, online and by distance (first year only).

Duration: Full-time 3 years; part-time 4 years  |  Study mode: blended  |  Location: Parktown, Gauteng, South Africa

What you will study

Core modules across three years include Marketing 1-3, Brand Management, Business Management 1-3, Financial Management 1-3, Integrated Marketing Communications and a Marketing Research Project, with two Year 3 electives from Business-to-Business, Digital and Retail Marketing.

Career pathways

Careers such as Marketing Strategist, Content Strategist, Digital Marketer, Brand Strategist, Market Research Analyst, Product Manager and Marketing Consultant.

Official programme page