IMM Graduate School of Marketing (Pty) Ltd campus

University in South Africa

IMM Graduate School of Marketing (Pty) Ltd

Parktown, Gauteng, South Africa

University profile

About IMM Graduate School of Marketing (Pty) Ltd

The IMM Graduate School is a private higher education institution that specialises in marketing, supply chain management and business management, with its national office at 2 Third Avenue, Parktown, Johannesburg. It describes itself as a niche institution that has offered distance education in these fields for more than 60 years, with students from more than 20 countries. It is registered with the Department of Higher Education and Training as a Private Higher Education Institution under the Higher Education Act, 1997 (certificate number 2000/HE07/013), and its qualifications are accredited by the Council on Higher Education, aligned to the HEQSF and registered on the NQF with SAQA.

Academic work is organised in the Faculty of Marketing, Supply Chain and Business Management under an Academic Board of industry and academic experts. The portfolio runs from Higher Certificates in Marketing, Supply Chain Management and Project Management (NQF 5), the Diploma in Marketing Management (NQF 6) and the BBA in Marketing Management and BCom degrees in Marketing and Management Science and in International Supply Chain Management, to the BCom Honours, Bachelor of Philosophy Honours, Postgraduate Diplomas, MPhil in Marketing and MCom in Supply Chain Management. Certificates may be completed in one to four years and diplomas and degrees in three to eight years.

Students may study face-to-face, online or by distance depending on the programme. The eLearn learning management system acts as a virtual campus with study materials, submissions, assessments and discussion forums, supported by recorded and live lectures, the Student Portal and the ProQuest One Business and Ebook Central eLibrary. Campuses are at Parktown in Johannesburg and Stellenbosch, with student support centres in Durban (Kings Park), Pretoria (Groenkloof) and Cape Town (V&A Waterfront) and an administrative office in Harare, Zimbabwe. Knowledge Centres at campuses and centres hold textbooks and online resources and provide free internet access to students.

Selected qualifications carry professional accreditation: the BBA in Marketing Management, the BCom in Marketing and Management Science and the BPhil Honours in Marketing Management are accredited by the Chartered Institute of Marketing (UK), and the BCom degree and honours in supply chain management and the Higher Certificate in Supply Chain Management by CILT International. The school is affiliated with APPETD, SAPHE, NADEOSA and DEASA and is a member of the Network of International Business Schools. It has been the academic service provider to the Sharks Academy since January 2020, and in Zimbabwe it runs evening tutorials for selected marketing qualifications in partnership with Midlands State University.

University information

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Higher Certificates (Marketing, Supply Chain Management, Project Management)

Admission with a National Senior Certificate meeting Higher Certificate requirements, including English Home Language with achievement rating 3 (40-49%) or English First Additional Language with rating 4 (50-59%); or a Senior Certificate (Grade 12) without endorsement; or Recognition of Prior Learning for applicants aged 23 to 44 without a NSC or Senior Certificate.

Diploma in Marketing Management

NSC with admission to diploma studies and English Home Language rating 3 (40-49%) or English First Additional Language rating 4 (50-59%); or a Senior Certificate without endorsement; or RPL for applicants aged 23 to 44.

BBA in Marketing Management and BCom degrees

NSC with admission to bachelor's degree studies, a rating of 4 (50-59%) in at least four recognised 20-credit subjects, English Home Language rating 3 or English First Additional Language rating 4, and Mathematics rating 3 (40-49%) or Mathematical Literacy rating 5 (60-69%). A Senior Certificate with endorsement qualifies with at least 40% in Higher Grade Mathematics or 50% in Standard Grade Mathematics. RPL is available to applicants aged 23 to 44 without a school-leaving qualification. Study options for these degrees are face-to-face, online, and distance (first year only).

Honours and Postgraduate Diplomas

The BCom Honours in Marketing Management requires an appropriate NQF 7 qualification from an accredited institution with an overall average of at least 60%, plus a curriculum vitae and motivational letter. The Postgraduate Diploma in Marketing Management requires a recognised three-year NQF 7 qualification, a CV and a motivational letter.

Master's degrees (MPhil in Marketing, MCom in Supply Chain Management)

An appropriate NQF 8 qualification with an overall average of at least 60% in a relevant honours degree or a postgraduate diploma including a research module; those with a postgraduate diploma without research complete a six-month Pre-Master's course. Applicants also submit a provisional research discussion document for evaluation by the Research Committee, a CV and a motivational letter, and the MCom includes an interview.

Transfer

Students currently studying marketing or supply chain at other institutions can apply for an academic transfer; the 2026 undergraduate schedule lists a Credit Accumulation and Transfer (CAT) application fee of R700.

Applications and fees

Applications are made online. Semester 1 starts in February 2027. The 2026 undergraduate schedule for South Africa lists an application fee of R790 for alternate admission applications and an enrolment fee of R2,970; separate fee schedules apply for postgraduate students and for Zimbabwe and other African countries.

  • Parktown Campus, Johannesburg: national office and campus at 2 Third Avenue, Parktown; modern learning facilities and a Knowledge Centre.
  • Stellenbosch Campus: Floor 2, Bosmans Business Centre, 1 Distillery Street, Bosman's Crossing.
  • Durban Student Support Centre: Hollywoodbets Kings Park Stadium, Suite 752, Ramp 4, Jacko Jackson Drive, Stamford Hill.
  • Pretoria Groenkloof Student Support Centre: Harlequins Office Park, 164 Totius Street, Groenkloof; opened February 2025 (formerly Brooklyn).
  • Cape Town Student Support Centre: Floor 1, Cape Town Cruise Terminal, V&A Waterfront.
  • Harare, Zimbabwe: administrative office at 105 Nigel Philip Avenue, Eastlea, with evening tutorials in partnership with Midlands State University.

Campuses and centres offer class sessions, group work, Knowledge Centres with textbooks and online resources, free wifi, and academic support. Online facilities include the eLearn platform, the Student Portal, online chat sessions on the eDiscussion Forum, and the ProQuest One Business and ProQuest Ebook Central eLibrary.

Explore Study Programmes

Study programmes offered at IMM Graduate School of Marketing (Pty) Ltd.

Bachelor of Business Administration in Marketing Management
Bachelor'sSouth AfricaIntake : Semester 1 starts in February 2027; applications are open for the 2027 first-semester intake.
 
Bachelor of Commerce Honours in Marketing Management
PostgraduateSouth AfricaIntake : Semester 1 starts in February 2027; applications are open for the 2027 first-semester intake.
 
Bachelor of Commerce Honours in Supply Chain Management
PostgraduateSouth AfricaIntake : Semester 1 starts in February 2027; applications are open for the 2027 first-semester intake.
 
Bachelor of Commerce in International Supply Chain Management
Bachelor'sSouth AfricaIntake : Semester 1 starts in February 2027; applications are open for the 2027 first-semester intake.
 
Bachelor of Commerce in Marketing and Management Science
Bachelor'sSouth AfricaIntake : Semester 1 starts in February 2027; applications are open for the 2027 first-semester intake.
 
Bachelor of Philosophy Honours in Marketing Management
PostgraduateSouth AfricaIntake : Semester 1 starts in February 2027; applications are open for the 2027 first-semester intake.
 
Diploma in Marketing Management
DiplomaSouth AfricaIntake : Semester 1 starts in February 2027; applications are open for the 2027 first-semester intake.
 
Higher Certificate in Marketing
OtherSouth AfricaIntake : Semester 1 starts in February 2027; applications are open for the 2027 first-semester intake.
 
Higher Certificate in Project Management
OtherSouth AfricaIntake : Semester 1 starts in February 2027; applications are open for the 2027 first-semester intake.
 
Higher Certificate in Supply Chain Management
OtherSouth AfricaIntake : Semester 1 starts in February 2027; applications are open for the 2027 first-semester intake.
 
Master of Commerce in Supply Chain Management
Master'sSouth AfricaIntake : Semester 1 starts in February 2027; applications are open for the 2027 first-semester intake.
 
Master of Philosophy in Marketing
Master'sSouth AfricaIntake : Semester 1 starts in February 2027; applications are open for the 2027 first-semester intake.
 

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