Business
Bachelor of Business Administration in Marketing Management
IMM Graduate School of Marketing (Pty) Ltd, South Africa
- Degree
- Bachelor's
- Next intake
- Semester 1 starts in February 2027; applications are open for the 2027 first-semester intake.
Business
IMM Graduate School of Marketing (Pty) Ltd, South Africa
The Bachelor of Commerce Honours in Marketing Management is an IMM Graduate School qualification registered at NQF Level 8 (SAQA ID 125939, 120 credits) and accredited by the CIM. It develops advanced knowledge of marketing strategy, brand management, digital marketing and research. It is offered face-to-face and online.
Duration: Full-time 1 year; part-time 2 years | Study mode: blended | Location: Parktown, Gauteng, South Africa
Four compulsory modules (Academic Skills Development for Postgraduate Studies, Advanced Brand Management, Advanced Digital Marketing, Advanced Strategic Marketing) plus an Advanced Research Report and one elective practicum.
Roles such as Chief Marketing Officer, Senior Brand Manager, Marketing Strategist and Digital Marketing Manager; graduates may progress to the MPhil in Marketing.
An appropriate NQF Level 7 qualification from an accredited institution with an overall average of at least 60%, plus a comprehensive CV and a motivational letter.
Tuition is charged per module, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.
Semester 1 starts in February 2027; applications are open for the 2027 first-semester intake.
Postgraduate Diploma and Honours application fee is R850 (2026 schedule); the once-off enrolment fee is R2,970.
Apply through the official page: https://imm.ac.za/online-application/
Business
IMM Graduate School of Marketing (Pty) Ltd, South Africa
Business
IMM Graduate School of Marketing (Pty) Ltd, South Africa
Business
IMM Graduate School of Marketing (Pty) Ltd, South Africa
Business
IMM Graduate School of Marketing (Pty) Ltd, South Africa
Business
IMM Graduate School of Marketing (Pty) Ltd, South Africa
Business
IMM Graduate School of Marketing (Pty) Ltd, South Africa
Business
IMM Graduate School of Marketing (Pty) Ltd, South Africa
Business
IMM Graduate School of Marketing (Pty) Ltd, South Africa
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