MSc Strategic Digital Marketing at York St John University

Follow your passion and gain the skills necessary for a career in the rapidly growing industry of digital marketing. Digital marketing is a highly dynamic discipline that is central to the success of organisations. This course will introduce you to the exciting world of digital marketing. You will discover the key aspects of the discipline, from mapping a customer’s journey to strategic management at business unit level.

Faculty: York Business School  |  Duration: 1 year (full time), 2 years (part time or full time with professional experience)  |  Study mode: full-time/part-time; placement year option  |  Intake: September 2027, September 2028  |  Location: York, England, United Kingdom

What you will study

Compulsory modules include Strategic Digital Marketing Communication; Strategic Digital Marketing Analytics and Metrics; Global Business Strategy; Business Ethics and Sustainability; Capstone project OR Business Consultancy Project.

Career pathways

This postgraduate course could prepare you for a marketing career in any sector or industry. The leadership skills you will develop will put you in a good position to move into roles in digital marketing. Example roles include Marketing; Advertising; Market research; Media buying; Social media management; Public relations.

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