BA (Hons) Fashion Marketing at York St John University

Prepare for an exciting career where you can immerse yourself in a creative and innovative global community, with a degree in Fashion Marketing. We will give you the skills and knowledge you need to succeed in many of the varied specialisms within this industry, on a course which aligns with the ever-changing needs and demands of the fashion world. This also means confronting the fashion industry’s sustainability challenges, exploring how we can address these and strive to reduce fashion’s environmental impact.

Faculty: York Business School  |  Duration: 3 years full time, 4 years full time with placement year  |  Study mode: full-time; placement year option  |  Intake: September 2027, September 2028  |  Location: York, England, United Kingdom

What you will study

Compulsory modules include Responsible Business; Fashion Marketing Principles; Visual Fashion Communications; Creativity and Collaboration; Digital Fashion; Fashion, Society and Culture; Consumer Behaviour and Trends; Fashion Branding and PR. Optional modules include Creative Communications; Luxury Brand Management; Future Innovation; Career Design.

Career pathways

This course will give you the expertise and experience you need for a variety of fashion careers. The transferrable skills you gain in communication, presentation and commercial awareness will also prepare you for a range of roles in related industries. Example roles include Brand manager; Trend forecaster; Digital media specialist; Marketing and PR; Fashion buyer or merchandiser; eCommerce marketing manager.

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