BA (Hons) Events and Experience Management at York St John University

Learn to plan, deliver and market events of any size to any audience. Develop practical, professional skills alongside in depth academic theory, preparing you for a successful career in events management. On this course you will work on individual and group projects, to showcase your creativity and organisational skills. By developing these skills this degree will prepare you for a career in Events and Experience management industries.

Faculty: York Business School  |  Duration: 3 years full time, 4 years full time with placement year  |  Study mode: full-time; placement year option  |  Intake: September 2027, September 2028  |  Location: York, England, United Kingdom

What you will study

Compulsory modules include Responsible Business; Principles of Marketing; Skills for Events Managers; Financial Concepts and Planning; Foundations of Event Management and Industry Dynamics; Technology and Innovation in Events; Global and Intercultural Event Management; The Business Lab: Real-World Consulting in Action. Optional modules include Event Design, Sensory Experience, and Staging; Digital Marketing for Performance and Growth; Marketing and Managing Destination Experiences; Business Research Methods; Contemporary Issues in Events and Festivals; Consumer Psychology and Event Experience.

Career pathways

This course will prepare you for a career in events management. The skills you gain could also be applied across many other sectors and roles. Example roles include Events management; Hotel management; Charity fundraising; Heritage and tourism; Public relations; PR and marketing.

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