MSc Marketing at York St John University

Learn the theories, tools and techniques needed to succeed in marketing today. Marketing is central to the success of organisations. This Marketing MSc will introduce you to the diverse and exciting area of business, exploring everything from marketing strategy to brand management. The course brings together relevant contemporary academic research and a practical understanding of organisational operations. Through this you will develop your leadership skills and your understanding of management in a marketing context.

Faculty: York Business School  |  Duration: 1 year full time, 2 years part time, 2 years full time with Professional Experience  |  Study mode: full-time/part-time; placement year option  |  Intake: February 2027, September 2027, February 2028, September 2028  |  Location: York, England, United Kingdom

What you will study

Compulsory modules include Global Business Strategy; Business Ethics and Sustainability; Digital and Interactive Marketing; Marketing Communication and Planning; Capstone Project; Business Consultancy Project (for with professional experience route).

Career pathways

This postgraduate course could prepare you for a marketing career in any sector or industry. The leadership skills you will develop will put you in a good position to move into management roles. Example roles include Marketing; Advertising; Market research; Media buying; Social media management; Public relations.

Official programme page