MSc Digital Marketing at York St John University

Develop your skills to become a digital first marketer. With focus on continued professional development, you will finish this course career ready. Learn about the value of, and methods for, determining return on investment of internet marketing programmes. You will cover online visitor and buyer behaviour, customer journey mapping, mobile marketing, and social media. You will develop an understanding of the issues relating to digital marketing, which will enhance your skills to develop sustainable individual and organisational potential.

Faculty: London  |  Duration: 1 year full time, 2 years full time with Professional Experience  |  Study mode: full-time; placement year option  |  Intake: February 2027, September 2027  |  Location: York, England, United Kingdom

What you will study

Compulsory modules include Digital Marketing Strategy; Communicating in the Digital Age; Digital Technologies for Marketing Analysis; Digital Change, Innovation and Disruption; Contemporary Digital and Data Skills; Global Marketing and Data Analytics; Applied Research Project.

Career pathways

This degree will help you to to prepare for a PhD or develop your career prospects within digital marketing or communications and strategy. It could also take you in a completely different direction, using the many transferrable skills you will develop. Example roles include Communication; Marketing; Stakeholder engagement; New product development; Customer services.

Official programme page