BA (Hons) Marketing at York St John University

Learn about the pivotal role of marketing in a competitive and challenging global business environment. In today’s world businesses need to be more innovative, take more risks and develop more sustainable marketing strategies. They need to do this whilst serving their customers and having a positive impact on society’s well-being. You will develop a core understanding of the marketing function of organisations and the role of these businesses in society.

Faculty: York Business School  |  Duration: 3 years full time, 4 years full time with placement  |  Study mode: full-time; placement year option  |  Intake: September 2027, September 2028  |  Location: York, England, United Kingdom

What you will study

Compulsory modules include Responsible Business; Principles of Marketing; Marketing Skills for the Modern Era; Financial Concepts and Planning; Strategic Marketing Research; Marketing Communications; Creative Brand Management; Digital Marketing for Performance and Growth. Optional modules include Global and Intercultural Event Management; Innovative Coders: From Concept to Creation.

Career pathways

This course will prepare you for a career in marketing. You will develop an understanding of customer demands, target markets, digital media and more. Example roles include Advertising art director; Market researcher; Marketing executive; Public relations officer; Social media manager; User experience (UX) designer.

Official programme page