MSc Digital Marketing Management at University of Westminster

The Digital Marketing Management MSc prepares marketers and career changers for digital marketing management, covering data analysis, marketing automation, user experience and content creation. An induction bootcamp covers content marketing, machine learning and AI, followed by consumer psychology, customer journeys and campaign analytics using industry-standard software and AI tools.

Duration: 1 year full-time  |  Intake: January 2027 and September 2027 (full-time)  |  Study mode: full-time  |  Location: London, England, United Kingdom

What you will study

Core modules are Consumer Psychology and Research, Digital Customer Experience, Digital Marketing and Innovation, Digital Marketing Strategy and Leadership, Search Marketing and Lead Generation, Social Media and Content Marketing and Web Design and Analytics (20 credits each) and a 40-credit Final Major Project.

Career pathways

Graduates work in digital marketing communications, analytics, e-commerce and content marketing, in-house or in agencies. Roles include digital marketing manager, digital marketing analyst, campaign manager, e-commerce marketing specialist, PPC analyst, SEO executive and social media specialist.

Official programme page