BA (Hons) Fashion Marketing and Promotion at University of Westminster

Programme overview

The course is for creative, motivated students pursuing a creative degree in the fashion industry and builds understanding of the industry in the digital era across fashion marketing and promotion. A semester abroad at a partner institution is available in Year 2. Taught at the Harrow campus.

Duration: 3 or 4 years full-time | Intake: September 2027 | Study mode: full-time | Location: London, England, United Kingdom

What you will study

Modules include Brand Narratives, Fashion Fundamentals, Fashion Styling and Creative Direction, Introduction to Fashion Marketing, Promotion and Media, Digital Fashion Marketing, Digital Content Creation, Fashion Branding Strategies, Fashion Campaign, Fashion Event Management, Emerging Media, Fashion Entrepreneurship, Sustainable Fashion Innovation and the Creative Fashion Marketing Final Project.

Career pathways

Graduates work in advertising, branding and promotion, creative and digital marketing, public relations, styling, trend prediction and visual merchandising.

Official programme page

Application information

Entry requirements

Typical offer: A levels CCC (96 UCAS Tariff points) with Art and Design or an arts-based subject; T levels 96 UCAS Tariff points; International Baccalaureate 96 UCAS Tariff points including 5 in HL Visual Arts; BTEC Extended Diploma MMM in Art & Design or an arts related subject; BTEC Diploma DD in an arts related subject; Access course 96 UCAS Tariff points. Also required: GCSE English Language grade 4/C (IB grade 4 Higher level) and GCSE Maths pass. A portfolio or design project is required. International applicants whose first language is not English need IELTS 6.0 overall with at least 5.5 in each component.

Domestic applicants: GBP 10,050 a year (2027/28). UK fee per academic year, full-time Source

International applicants: GBP 19,000 a year (2027/28). International fee per academic year, full-time Source

Intake: September 2027

Duration: 3 or 4 years

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