BA (Hons) Business Management (Marketing) at University of Westminster

Programme overview

The Business Management (Marketing) BA combines general business understanding with specialist marketing management, covering marketing strategy, consumer behaviour, marketing research, market analysis, and brand building and communications. Students apply learning using industry-standard software and AI tools.

Faculty: Westminster Business School | Duration: 3 or 4 years (4 with placement or study-abroad year) | Intake: September 2027 | Study mode: full-time | Location: London, England, United Kingdom

What you will study

The course covers core concepts and techniques of management and marketing, decision-making, and the broader economic context of business, with core and optional modules each year.

Career pathways

Graduates have found work as management, marketing and advertising trainees, brand managers, market research assistants and in public relations.

Official programme page

Application information

Entry requirements

A levels: BBC (112 UCAS Tariff points). T levels: 112 UCAS Tariff points. International Baccalaureate: 112 UCAS Tariff points from all components of the Diploma Programme (Career-related Programme considered case by case). BTEC Extended Diploma: DMM. BTEC Diploma: D*D*. Access: 112 UCAS Tariff points from the Access course. Combinations of the listed qualifications are accepted. International applicants whose first language is not English: IELTS 6.0 overall with 5.5 in each component.

Domestic applicants: GBP 10,050 a year (2027/28). Price per academic year, full-time Source

International applicants: GBP 19,000 a year (2027/28). Price per academic year, full-time Source

Intake: September 2027

Duration: 3 or 4 years

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