BA (Hons) Digital Marketing at University of Westminster

The Digital Marketing BA brings together the creative and analytical sides of marketing, giving hands-on experience of creating, managing and measuring an online brand. Students work as co-producers with staff and industry professionals, for example managing social media channels or tackling live briefs, covering channels, customer journeys, SEO, paid advertising and social media.

Duration: 3 or 4 years  |  Intake: September 2027  |  Study mode: full-time  |  Location: London, England, United Kingdom

What you will study

Year 1 core modules include Digital Marketing Essentials, Fundamentals of Marketing, Understanding Consumers and Web Design and Content Creation. Year 2 core modules are Consumer Insights, Data Analytics and Social Media Marketing. Year 3 includes Customer Relationship Management, Digital Marketing Strategy and Planning, Modern Search Ecosystem and a Final Major Project. A professional placement or international experience year is optional.

Career pathways

Roles include content marketing executive, digital marketing account manager, digital marketing analyst, campaign manager, digital marketing manager, digital producer, e-commerce marketing specialist, pay per click analyst, SEO executive and social media specialist.

Official programme page