MSc Data and Marketing Analytics at University of Westminster

Programme overview

The Data and Marketing Analytics MSc focuses on data-driven decision-making for marketing, covering real-time analytics, consumer behaviour and marketing optimisation. Delivery is blended, combining face-to-face lectures with online resources.

Duration: 1 year full-time | Intake: January 2027 and September 2027 (full-time) | Study mode: full-time | Location: London, England, United Kingdom

What you will study

Core modules are Artificial Intelligence for Marketing, Corporate Digital Responsibility, Data Visualisation and Storytelling, Data Analytics for Marketing, Marketing Research Insights, Marketing Technology and Tools, Strategy and Organisational Transformation and a Final Major Project. The MSc is accredited by the Institute of Data and Marketing.

Career pathways

Graduates work in retail, e-commerce, advertising, technology and consulting. Roles include marketing analyst, data analyst, digital marketing specialist, market researcher, customer insights analyst, marketing consultant and business intelligence analyst.

Official programme page

Application information

Entry requirements

Minimum lower second class honours degree (2:2). Relevant disciplines include business studies, economics, geography, management and operational research, and applicants from other disciplines such as engineering, environmental sciences, humanities and languages are encouraged. International applicants whose first language is not English need IELTS 6.5 with at least 6.5 in writing and no element below 6.0.

Domestic applicants: GBP 16,900 a year. UK tuition fee per academic year as shown on the course page Source

International applicants: GBP 20,000 a year. International tuition fee per academic year as shown on the course page Source

Intake: January 2027, September 2027

Duration: 1 year

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