MA/MSc Marketing Management at University of Westminster

Programme overview

MA/MSc integrating digital and analytical marketing practice to build managerial effectiveness in a digitised, automated and globalised marketing field, deepening understanding of how marketing relates to the wider organisation and its customers.

Department: Westminster Business School | Duration: 1 year full-time | Intake: January 2027 and September 2027 | Study mode: full-time | Location: London, England, United Kingdom

What you will study

Modules include Consumer Psychology for Marketing, Distribution and Price Management, Effective Leadership, Marketing Research Insights, Creating and Communicating Brand Value, Strategic Marketing Management in an International Context, Marketing Creativity and Innovation, Data Analytics for Marketing and a Marketing Dissertation.

Career pathways

Marketing manager, marketing consultant, product, brand, customer relations or PR manager, or marketing communications manager in private companies, non-profits, social enterprises and government organisations worldwide.

Official programme page

Application information

Entry requirements

Minimum lower second class honours degree (2:2). Relevant disciplines include business studies, economics, geography, management and operation research; applicants from other disciplines such as engineering, environmental sciences, humanities and languages are also encouraged. Exceptionally, non-graduates with 4 years of significant practitioner experience in marketing management will be admitted. English language (if first language is not English): IELTS 6.5 overall with 6.0 in each component.

Domestic applicants: GBP 16,900 a year (2026/27) Source

International applicants: GBP 20,000 a year (2026/27) Source

Intake: January 2027, September 2027

Duration: 1 year

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