BSc (Hons) Marketing and Data Analytics at University of Westminster

BSc teaching collection, analysis and interpretation of marketing data using advanced tools, with consumer insight, user experience and strategy development. Builds proficiency in data-driven decision-making and awareness of emerging trends in data-driven marketing.

Department: Westminster Business School  |  Duration: 3 or 4 years full-time (with placement year)  |  Intake: September 2027  |  Study mode: full-time  |  Location: London, England, United Kingdom

What you will study

Year 1: Fundamentals of Marketing, Introduction to Data Analytics, Understanding Consumers, Digital Marketing Essentials and Professional and Academic Success Skills. Later years include Consumer Insights, Data Mining and Predictive Analytics, Applied Marketing Data Analytics, Digital Marketing Strategy and Planning, Marketing Data Visualisation and Storytelling and a Final Major Project, with options such as Global Marketing Management and Sustainability Marketing.

Career pathways

Careers in data-driven marketing and further study, responding to industry demand for graduates who can use marketing analytics.

Official programme page