BA (Hons) Marketing Management at University of Westminster

Marketing degree covering customer needs, product and service development, pricing, point of sale and promotion, with employability embedded. Offers CIM Graduate Gateway module exemptions and the IDM Award in Digital Marketing.

Department: Westminster Business School  |  Duration: 3 or 4 years full-time (with professional experience or study abroad year)  |  Intake: September 2027  |  Study mode: full-time  |  Location: London, England, United Kingdom

What you will study

Year 1: Digital Marketing Essentials, Fundamentals of Marketing, Leadership, Innovation and Organisations, Marketing Research and Data Analysis and Professional and Academic Success Skills. Later: Consumer Behaviour for Marketers, Data Analytics, Marketing Communications, Marketing Planning and Strategy, Sustainability Marketing and a Final Major Project, with options such as Marketing B2B and Global Marketing Management.

Career pathways

Marketing roles including management trainee, retail manager, marketing trainee, market research assistant, advertising trainee, PR assistant and trainee brand manager; many progress to professional qualifications or postgraduate study.

Official programme page