BA (Hons) Marketing Communications with AI Integration at University of Westminster

Professionally focused marketing communications degree developed with marcomms practitioners, covering media channel selection and message crafting with AI integrated into creative development and advertising. Offers CIM Graduate Gateway exemptions and IDM qualifications.

Department: Westminster Business School  |  Duration: 3 or 4 years full-time (with professional experience or study abroad year)  |  Intake: September 2027  |  Study mode: full-time  |  Location: London, England, United Kingdom

What you will study

Year 1: Creative Development Enhanced with AI, Digital Marketing Essentials, Fundamentals of Marketing, Understanding Consumers and Professional and Academic Success Skills. Later: Advertising in the Age of AI, Consumer Insights, Data Analytics, Direct and Digital Marketing with AI-Driven Techniques, Integrated Marketing Communications and a Final Major Project, with options such as Marketing B2B, Luxury Brand Management and Managing Brands.

Career pathways

Marketing roles such as management trainee, marketing trainee, market research assistant, advertising trainee, PR assistant, sales promotion executive and trainee brand manager, in the UK and abroad.

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