BA (Hons) International Marketing at University of Westminster

A BA exploring marketing from a global perspective, covering international marketing strategy, global strategic management, brand management and product development. Students work on live client briefs, can earn the IDM Award in Digital Marketing and apply for CIM exemptions as a CIM Graduate Gateway institution.

Faculty: Westminster Business School  |  Department: Business and Management; Marketing  |  Duration: 3 years (4 years with placement year)  |  Intake: Full-time September 2027  |  Study mode: full-time  |  Location: London, England, United Kingdom

What you will study

Year 1 core modules: Digital Marketing Essentials, Professional and Academic Success Skills, Fundamentals of Marketing, International Business Environment, Understanding Consumers. Year 2: Consumer Insights, Global Market Strategies. Year 3: Cross-Cultural Studies in Marketing, Final Major Project, International Market Planning and Strategy, Marketing Communications; options include Luxury Brand Management and Managing Brands.

Career pathways

Graduates work in roles such as management trainee, market research assistant, advertising trainee, PR assistant, trainee brand manager and sales promotion executive, with careers in strategic marketing planning, market research, marketing communications and brand management.

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